Selling products online has become easy with e-commerce mobile apps. Meanwhile, the competition is increasing over time as every other business is focused on digitalization via mobile apps.
Considering the feasibility of mobile apps many businesses have already transformed from web to mobile. According to the current trends, mobile commerce holds 72.9% of the e-commerce market share. Almost 75% of the users do purchases through their phone.
Not only that, the growth of the mobile commerce industry is expected by 56.5% in 2025. It means the market still has a lot of potential and this is the right time for you to have a credible mobile app development company nyc.
In this blog, we are going to cover multiple aspects that can help you to have a better idea for developing a mobile app for your e-commerce business. That’s how you can create a difference in the market by deploring exceptional features.
Why Deploy an e-commerce app?
E-commerce apps are trending all over the market and to remain in the competition, you must have a mobile app. That’s the only way to come under the consideration of potential customers. Meanwhile, multiple businesses are already acquiring the latest technologies to enhance their online service. So, you have to be quite efficient regarding the development of your e-commerce app.
If we precisely consider the reasons to develop mobile for your e-commerce, the main cause is the increasing use of smartphones. Today, people prefer to buy stuff single-handedly with just a few clicks. Moreover, online apps keep the users connected and play a major role in the branding of the business. That’s how you can earn customer loyalty and create an impression that convinces them to rely on your brand.
Key Features to Consider While Developing an E-commerce App
In the competitive e-commerce market, building a mobile isn’t enough. You have to be unique and include some features that resolve the pain points of the customers. Here are some features that can give you a competitive edge if you implement them in your e-commerce app.
Make sure the user feels welcomed while using your app. The first thing that comes in every e-commerce app is registration. It is a common issue for multiple users that they get fed up with lengthy restoration requirements. Therefore, you need to keep it simple by integrating social platforms into your app for a couple of click registration.
Search and filter
When a customer enters an e-commerce app, the first thing they are supposed to do is to search for the product they are looking for. For that purpose, you can insert multiple filters according to the categories of the products you are offering. Meanwhile, the algorithm of the database should be strong enough with proper integration.
That’s how you can offer them quick suggestions according to their search behavior. Machine learning is the latest technology that many e-commerce businesses are utilizing to learn from user behavior for providing them with many accurate results.
Cart and Wishlist
Cart is a fundamental component of an e-commerce application because that’s what customers use to place an order. So, your shopping cart should be user-friendly and simplified to perform each action seamlessly.
Integrating a wish list beside the cart can not only enable customers to put off their desired products but also boost furniture sales. The implementation of these components matters a lot to ensure potential leads.
Checkout and Payment
The final stage of purchase is to checkout by making a payment. The less effort you contain from the user, the more chances you have to ensure the sale. According to a survey, 35% of users cancel an order if they need to fill out a form asking for too much personal information. Therefore, you must have a simple and fluent payment method to make the checkout easier for customers.
Marketing based integrations
Some smart features go a long way to push sales if you use them efficiently in your application. For that purpose, you can integrate your marketing strategy with the development process and ensure the right deployment of those features.
You can add push notifications to keep the customers alert with the new discount offers and the arrival of the latest collection. By adding a personalized touch based on their search intent, you can customize the notifications accordingly.
Meanwhile, you can take advantage of social media by providing it as a way of registration. That’s how you can track the customer data and customize your next strategy accordingly.
The bottom line
The growth of the e-commerce market is quite impressive and it is a great time to develop mobile apps to digitize your business. If you consider the above-mentioned features for your e-commerce app, you can develop a promising solution for the customers. For that purpose, you can collaborate with expert developers in dc to develop the app according to your requirements. That’s how you can build a reliable e-commerce platform.